The Fractal Profession- Tom Klinkowstein
Design- Klink Speech
The Fractal Profession (metaphorical meaning to design)
“…fragmented..split into parts, each of which is (at least approx) a reduced-sized copy of the whole.” -Benoit Mandelbrot
Design
-Graphic
- New Media
- Fashion
- Architecture
- Service design (process) (system design)
- Industrial
Projecting
“Much of our happiness depends on projecting what will make us happy… even if it does not come true.” - Daniel Gilbert, Harvard University
- Pondering the future encourages taking responsibility of
- “…life, liberty and the pursuit of happiness.” - Thomas Jefferson (designer)
Architecture.. University of Virginia
Designers are becoming more like Thomas Jefferson through specialization, and expanding knowledge
Abe Lincoln- Getty’s Burg Address
Steve Jobs
Virginia Postrel
(The Future and Its Enemies)
- Stasists (want things back the way things were) vs. Dynamists (looking forward)
- Entrepreneurs and artists, scientists and legal theorists, etc.
Matt Ridely- “Ideas having sex”
- First million years or so:
little significant development
-50,000 years ago: specialization begins
Ideas meet and mate= Innovation
Inspiration: Former approach (market analysis) Design approach (what might be)
Problem Solving: Former approach (definitive) Design approach (iterative)
Validation: Former approach (focus groups/surveys) Design approach (direct observation)
Communicate Strategy through: Former approach (spreadsheets) Design approach (visual and multimedia scenarios)
Team Members: Former approach (vertical expertise) Design approach (t-shaped expertise)
