CHECK OUT MY ENTRY FOR FLORENCE AND THE MACHINE !

http://www.talenthouse.com/creativeinvites/preview/afc9cebec64351f02248ea8f76656c85/383

 

Secret 7” is an exciting project combining music and art in aid of Teenage Cancer Trust. Seven bands and recording artists (Florence + The Machine, The CureDJ ShadowBen HowardCSSNoah and The Whale and Bombay Bicycle Club) are inviting creatives to design the artwork for a seven inch vinyl sleeve inspired by one of their songs. The project will culminate in 700 unique vinyl sleeves displayed in Idea Generation Gallery in London in the week leading up to Record Store Day 2012. On that day, each of the vinyls at the gallery will be available to purchase with all of the profits going to Teenage Cancer Trust.

None of the buyers will know who created the sleeve, or even which song it’s for, until they are holding it in their hands - the secret lies within.

In this challenge, Florence + The Machine have selected the track ‘Only If For A Night’ and are inviting creatives to interpret the song, however they please, via an original piece of seven inch artwork. This is an incredible opportunity for aspiring artists and designers to collaborate with one of the world’s most loved bands, to have their artwork seen by millions, be exhibited alongside established artists and in the process, raise valuable funds for Teenage Cancer Trust.

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The Fractal Profession- Tom Klinkowstein

Design- Klink Speech

The Fractal Profession (metaphorical meaning to design)

“…fragmented..split into parts, each of which is (at least approx) a reduced-sized copy of the whole.” -Benoit Mandelbrot

Design

-Graphic

- New Media

- Fashion

- Architecture

- Service design (process) (system design)

- Industrial

Projecting

“Much of our happiness depends on projecting what will make us happy… even if it does not come true.” - Daniel Gilbert, Harvard University

- Pondering the future encourages taking responsibility of

- “…life, liberty and the pursuit of happiness.” - Thomas Jefferson (designer) 

Architecture.. University of Virginia 

Designers are becoming more like Thomas Jefferson through specialization, and expanding knowledge

Abe Lincoln- Getty’s Burg Address

Steve Jobs

Virginia Postrel

(The Future and Its Enemies)

- Stasists (want things back the way things were) vs. Dynamists (looking forward)

- Entrepreneurs and artists, scientists and legal theorists, etc.

Matt Ridely- “Ideas having sex” 

- First million years or so:

little significant development

-50,000 years ago: specialization begins

Ideas meet and mate= Innovation

Inspiration: Former approach (market analysis) Design approach (what might be)

Problem Solving: Former approach (definitive) Design approach (iterative)

Validation: Former approach (focus groups/surveys) Design approach (direct observation)

Communicate Strategy through: Former approach (spreadsheets) Design approach (visual and multimedia scenarios)

Team Members: Former approach (vertical expertise) Design approach (t-shaped expertise)

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POST

http://www.coolhunting.com/food-drink/duvel-collection.php

“Building on more than a century of brewing experience, the collaboration with contemporary graphic artists puts a modern veneer on a classic object.”

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